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Vice President of Communication & Marketing

Location:Richmond, VA
Salary Range:Minimum salary is $93,500; actual salary will depend on experience and qualifications
Benefits:Free family metro-wide Y membership, medical, dental and twelve percent employer-paid retirement, upon vesting
Employment Type:Full Time
Branch:Association Resource Center
Description:The YMCA of Greater Richmond is seeking a Vice President of Communication & Marketing to provide innovative vision and strategic leadership to our associationís communications and marketing efforts.

The YMCA of Greater Richmond is a nonprofit organization with the goal of strengthening the foundations of community. We do this through programs that help build a healthy mind, body and spirit for all, and our programs are built around our three focus areas: Healthy Living, Youth Development and Social Responsibility. The Y is open to all, and we pride ourselves on the diversity of our members and employees. As an employer, the Y seeks to recruit energetic professionals, encourage work-life balance, and provide opportunities for growth and development. Our employees practice and exemplify our brand behaviors of honesty, caring, respect and responsibility.
Duties:The Vice President will be responsible for overall direction and leadership of all association communications and marketing. Specific duties include developing and implementing of a comprehensive communications plan to align and support positive positioning, image and visibility throughout the association and the community; growing the association's social media platform and presence; researching, planning, and implementing association marketing initiatives in conjunction with the VP of Membership & Programs; developing and implementing major communication projects and materials for the association, including Annual Celebration and Annual Report; serving as media point of contact; collaborating with VP of Philanthropy and VP of Community Engagement to develop and support philanthropic cases for giving and volunteer engagement; supervising staff, and managing departmental budget.
Qualifications:The ideal candidate will have ten or more years of experience in marketing and communications. A college degree is required, in a related field preferred. This position requires strong verbal and written communications and organizational skills; the ability to work with others in a supportive and collaborative role; and applied skills in creative/business writing, social media management, market research and analysis, graphic design, media relations and purchasing, budget development, and event planning. Must be able to effectively work with teams to accomplish departmental goals.

Application deadline is April 18th, 2014. Please submit application and three references in order to be considered. Please do not email your resume.


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